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Case Study 1

Mitsubishi began way back in 1884 as a shipbuilding business. Indeed, the instantly recognisable ' three diamonds' logo of Mitsubishi originally came from the ship's flag adopted by the company's forefather, Tsukumo Shokai.

Today Mitsubishi or, to use its full title, Mitsubishi Heavy Industries is a huge global corporation responsible for the production of ships, cars, aircraft and a huge variety of other machinery including print machinery.